The first track from the anticipated Purity Ring debut album ‘Shrines’ (due out on 24th July from 4AD) is the dreamy ‘Obedear’. There’s something in this song that reminds me of Grimes (another increasingly visible 4AD contender), perhaps it’s the ethereal little-girl vocals, but whatever it is, I’m seriously liking the current wave of future pop sounds infiltrating the music scene.
You can download ‘Obedear’ for free from the Purity Ring website:
By Claire Davies.